The BIT Data Manager is a Marketing Tool for Banking organizations and Credit Unions. It provides for the import of data about their clients and the subsequent selection of accounts that meet selected criteria.  These accounts ultimately become the target of offers and other types of marketing campaigns. The product is written in Microsoft's Visual Studio's Visual Foxpro development tool.

Although simple in concept and use, the Data Manager is a very complex product. It's strength lies in a design, that provides the ability to allow for the definition of desparate file types, such as ASCII text files, delimited files and other sources of data, as well as providing a way to identify to the system the data they contain.  This ability provides for tremendous flexibility.

The aim of the product is to identify and output a set of account numbers that are the result of marketing campaign criteria. Marketing campaigns can be combined into sets of Activity. Thus the Data Manager's output can include account numbers targeted from multiple campaigns.  An example of a campaign might be those account holders who maintain certain balances, and/or who own their own home, etc.

When combined with resources of other Butterfly Information Technology (BIT) products and the resources at BIT equipped mailing houses, the campaign output from the Data Manager can target individuals with special messages and/or inserts in their bank statements.  Each campaign can have its own special message among other things. Campaign messages are created using a graphical interface. The inclusion of a graphics interface provides for tremendous variety and flexibility for message formats. More about this ability will be described later. To date, the system is comprised of the following modules:

	Login
	User Maintenance Module
	Data Module
		File Format Module
		Account Suffixes
		Criteria Properties
		Bins
		Categories
	Campaign Module